At the time of this project, Dremel Power Tools, a division of Bosch Power Tools, was achieving great success with the launch of their newest tool, the Multi-Max. This tool performed such operations as cutting, sanding, and scraping by using oscillation, a very fast vibration. It didn’t have spinning or reciprocating movements, so it was impressive to most people. This type of tool was currently on the market and produced by another manufacturer, but its starting price of $300 made it an unreasonable purchase to the average consumer. So Dremel came out with this tool for $99. However, the price tag alone was not going to sell the tool. This was the kind of tool that needed to get into the hands of the consumer, in order for it to sell. I was asked to develop several designs of in-store demonstration merchandisers to be used at The Home Depot. The merchandisers would not only serve as a demo station, but they would also stock the tools and accessories. These merchandisers were going to be used as examples for the sales staff to build right there in the store, so the materials included needed to be available in the store.
Every year, Dremel holds a North American Sales Conference near their headquarters in Chicago, Illinois. Sales representatives from all over the country fly in for a week to review new products. They also participate in hands-on building exercises where they get to use current products as well as products of the future. I’ve been fortunate to have been given the opportunity to not only develop the building projects for the exercise, but also build sample projects to be used as inspiration. In all of the projects, I built 3D models of my ideas before construction. I then submitted the 3D renderings for final approval. The images are then used by Dremel’s marketing team and sent out via email to all the sales representatives as a means to generate excitement for the project in the weeks prior to the conference. The goal of the projects is to use a variety of Dremel tools and accessories to build the project. The sales representatives are usually put into teams of 15-20 people and have an elaborate selection of materials that each team can select from in which to build the project. The following gallery includes images of the final project as well as computer renderings that I created. Enjoy!
Every year Dremel Tools hosts a North American Sales Conference. Their nationwide team of sales representatives meet for several days with various teams from the corporate office. The goal is to introduce new tools and accessories and how to use them. Part of the conference is a building event in which they gather in teams and must build a project within a time frame (that sometimes doesn’t seem fair.) It’s always a lot of fun and people who otherwise never Continue reading “Dremel NASCAR”