At the time of this project, Dremel Power Tools, a division of Bosch Power Tools, was achieving great success with the launch of their newest tool, the Multi-Max. This tool performed such operations as cutting, sanding, and scraping by using oscillation, a very fast vibration. It didn’t have spinning or reciprocating movements, so it was impressive to most people. This type of tool was currently on the market and produced by another manufacturer, but its starting price of $300 made it an unreasonable purchase to the average consumer. So Dremel came out with this tool for $99. However, the price tag alone was not going to sell the tool. This was the kind of tool that needed to get into the hands of the consumer, in order for it to sell. I was asked to develop several designs of in-store demonstration merchandisers to be used at The Home Depot. The merchandisers would not only serve as a demo station, but they would also stock the tools and accessories. These merchandisers were going to be used as examples for the sales staff to build right there in the store, so the materials included needed to be available in the store.
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