At the time of this project, Dremel Power Tools, a division of Bosch Power Tools, was achieving great success with the launch of their newest tool, the Multi-Max. This tool performed such operations as cutting, sanding, and scraping by using oscillation, a very fast vibration. It didn’t have spinning or reciprocating movements, so it was impressive to most people. This type of tool was currently on the market and produced by another manufacturer, but its starting price of $300 made it an unreasonable purchase to the average consumer. So Dremel came out with this tool for $99. However, the price tag alone was not going to sell the tool. This was the kind of tool that needed to get into the hands of the consumer, in order for it to sell. I was asked to develop several designs of in-store demonstration merchandisers to be used at The Home Depot. The merchandisers would not only serve as a demo station, but they would also stock the tools and accessories. These merchandisers were going to be used as examples for the sales staff to build right there in the store, so the materials included needed to be available in the store.
I’m a big fan of Bosch Power Tools. Over the last several years Ive worked on a a variety of projects with the global tool giant including print, merchandising, and promotions. Bosch Power Tools was having an upcoming media event and needed a new and unique approach to promotional product giveaways. I was presented with the task of putting their logo on bamboo-handle hammers.
In March of 2007 I was approached by the Robert Bosch Tool Corporation to “makeover” a pair of their “Brute” breaker hammers. Both of them were in pretty rough condition…..they are demolition tools, after all! The tools were going to go to events around the country and serve as display tools. I forget to take lots of progress pictures when I’m working on paint projects. I do have a couple pics to share, so please check them out!